Aligned with UN Sustainable Goal 8; Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all.
Aligned with UN Sustainable Goal 17; Strengthen the means of implementation and revitalize the global partnership for sustainable development.
“Art” is an expression of creativity or imagination and comes from the Latin word “ars”, meaning "arrangement". It encompasses visual arts, literary arts and the performing arts – music, theatre, dance, spoken word and film, among others.
Culture is the way of life, especially the general customs and beliefs, of a particular group of people at a particular time.
Art and culture play an important role in the development of a nation and in a country like ours they have woven themselves in almost all economic, social and other activities. Art is an important way to document our collective present so that the future generations may have a better understanding of our ways of thinking and values.
We at Prabhaav, curate events for promoting and preserving our age-old Indian culture and heritage art forms.
Visual medium: Murals done in Hisar, Haryana are enamel paintings executed directly on a wall using the physical architecture of the park as a part of the artwork. These community centerpieces bring people together to celebrate the rich heritage and history of the State.
Performing Arts: “Garba Dandiya,” ‘Swaang’ ,“Ghoomar’, “Manganiars” artists.
Working for sustainability, we have supported the Indian artists at grassroot level. From ‘Pattachitra’ artists, (an art form which dates back to 5 BC.) of Odisha to Manganiars of Rajasthan. Our Support has been continuing in the form of art promotion at various domestic and international platforms.
To ensure economic sustainability of the artists under the CSR Initiative of SONY we had conducted upskilling programmes for the artist community.