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Road Safety

UN Sustainable Development Goal 11: Make cities and human settlements inclusive, safe, resilient and sustainable.

We have collaborated with ICICI Lombard, IRF, JSL, PVR, NDTV and PB Fintech to spread the understanding of the importance of safe roads and have been conducting Road Safety Training & Workshops - PAN India. We have trained more than 2,20,000 Parents, Students, Teachers and Drivers and initiated the dream of reaching out to lakhs by creating Road Safety Anthems in 29 Indian languages and 10 international languages.


ICICI Lombard’s “Ride to Safety''

Targeting two wheeler riders to spread awareness about the fatal consequences of not using helmets both by riders and the young pillion riders. Informative workshops along with distribution of high quality helmets (60000 helmets distributed through Prabhaav) have been conducted for students, parents and teachers in the cities of Nagpur, Pune and Ahmedabad since 2016.



20 schools each in Delhi and Hisar were targeted to engage students, teachers, parents and support staff in various interactive activities on Best Practices in road safety including CPR.

Conspicuity Drive

It is very important for cyclists to be protected from accidents in the dark. We supported 1150 cyclists with reflective tapes for their cycles in the city of Hisar, Haryana.



Children's safety commuting on bicycles to their schools should be given utmost importance. Giving this due recognition PB Fintech supported the distribution of 1000 helmets to children of Delhi schools. 



Road safety workshops  - Individuals along the upcoming highways; highways accounting for the highest death rate in India; corridors that are being upgraded to a higher capacity of road or on high speed high capacity roads are being sensitised about the road safety norms.

IRF has initiated and identified 7 such stretches in 2021-22 and Prabhaav Foundation is proud to be training in 3 of these corridors/ stretches-Sidhi-Singrauli expressway, Madhya Pradesh & Paniyala Mod-Dudu Section, Rajasthan, Nagpur- Amravati Section, Maharashtra. 


NDTV and DIEGO: Drunken driving results in 13 daily road deaths in India. “Road To Safety” was one such nation-wide campaign- never drink and drive in partnership with Prabhaav Foundation.

PVR Road Safety Campaign.jpg

PVR Next

Students from 200 schools across Delhi were trained in making short films and an opportunity was provided to develop their knowledge and attitude to be informed road users.

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